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Brand Survey

Easton adopts a survey-based method for measuring and understanding a brand's equity in a product category, and evaluates the equity of the brand´s extension under different but related product category. This helps in capturing the brand´s range and equity value more precisely and enables the company to undertake appropriate decisions for the product or service likely to be introduced into the market.

Our assessment of brand equity is based on customer-based definition and viewed as value addition to the product as endowed by the brand and as perceived by a consumer. This measures brand equity as the difference between a consumerís overall brand preference as against his brand preference based on objective evaluation of the product attributes.

Our complex and intricate method of brand appraisal paves way for better understanding of consumer behavior and preferences and makes the entire process of building brand image easy and close to the ground.

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