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Case Studies
Depiction of Extended Care in Straight and Simple Way
One of the fastest growing courier service providers in South India, ST Couriers wanted to have a new logo to launch their Priority Services, which is about safely and swiftly transporting valuable and expensive items like jewellery, mobile phones, laptops etc.,
Ideation
The brief was straightforward, they want a logo that should be simple, easy to recall and that can be used across multiple touch points such as Carton Box, Airway Bill, Shop Board, Brochure, Flyer, Newspaper Ad, Poster Design, T-Shirt Design, Etching, Cloth Banners etc., We were keen to create a powerful identity for ST Courier Priority Service. We wanted to depict care and safety as an element in the logo subtly which is all about priority service.
Concept Derivation
Revelation
We have symbolically used the heads and hands of a person carrying a carton box safely. The O in the letter Priority is used to denote head and an extending circle on both sides were created to give that parcel holding feel. The unending circle also denotes a movement on the right side. Thus, the logo fulfilled the need to denote priority service which is all about transporting valuable items safely and swiftly.
Concept implementation
Typographical Logo
Position
Having created an elegant and appealing identity, we were entrusted with the responsibility of developing their stationery, website and promotional brochure.
Corporate Identity
Brochure
T- Shirt
Website
Safety Pouch
Airway Bill
Poster
Poster
Board
Calendar
Flyer
Exhilaration
It turned out to be a delightful project for us and the client.
"Working with easton media is very comfortable for us. One Striking aspect is their friendliness. My wishes for your success"
Ansari
Chairman
Elevated the Perception of an International School With a Smart Identity
GGN School obtained International School license and immediately they offered us an opportunity to develop the identity of the school. The client wanted us to create an Identity that can help them portray GGN as an International. We haven't done a logo for an international school so far. The vertical was new to us. But we loved the challenge.
Ideation
We brainstormed and arrived at a logo. We wanted to showcase that the school is a destination for knowledge by showing the open book, yet present a modern look. We have used letters GGN creatively and placed a book and a short fire emanating out of it to showcase the fire power of knowledge. We presented the tagline 'Building Brilliant Minds' which the client accepted readily as it conveys the core ethos of the school.
Concept Derivation
Revelation
We have used the popular metaphor 'open book' which is very closely associated with an educational institution. We combined the letter G to give a unique structure and placed the open book appropriately to create a strikingly new identity.
Iconic Logo
Position
Having created the identity and baseline, we were assigned to develop GGN's website, presentation folder, Email signature, power point templates, prospectus and promotional flyer for the promotion of the company.
Corporate Identity
Brochure
Presentation Folder
Poster
Newspaper Ad
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"We shall associate with Easton for all our branding needs. Their coordination and creativity are excellent . Working with Easton is always like working with our own set of friends."
Narendra
Chairman
Illustrated the sparkling success of a switchgear manufacturer
Megawin, one of the highly successful switchgear manufacturers in Salem, Tamil nadu was all set to establish its first ever manufacturing unit in UAE. It is a significant leap for the company and they wanted to create a corporate branding startergy that should sync with standard of UAE and yet give distinctive identity to Megawin
IDEATION
We were keen to create a strong brand for Megawin from the scratch. The basic identity of the Megawin remains the same so we have started the design process from the corporate brochure with International standards to reach the Global clients.
Brouchure
Revelation
As per the client's requirement we have developed the whole brochure with technical acpects in creative manner. Finally we shaped it as a excellent marketing tool for Megawin.
Brochure
Position
Having created a powerful branding strategy, we were entrusted with the responsibility of developing their corporate collaterals.
Product Branding
Product Branding
Poster
Poster
Product Catalogue
Product Catalogue
Exhilaration
It turned out to be a delightful project for us and the client.
"We feel delighted to work with your organization. you have done an excellent job for us and we love to work with you in the next opportunity and continue our relationship with you."
Divya Hariharan
Director & Partner
Helped a Medical Billing Company Make a Mark in the Competitive US Market
AnnexMed is a US based medical billing company which offers medical billing services to hospitals in USA and deliver the work from India to help those hospitals get the billing works done at a lesser cost. Medical Billing is one field where new companies are started every single day and most companies fizzle out within one year or few years of operation. Hence AnnexMed wanted us to create a powerful identity for them to break the clutter and attract prospective clients.
Ideation
We were keen to create an elegant and highly attentive logo for AnnexMed as the brief was clear. The client wanted the logo to be simple, easy to relate and can be reproduced across all promotional formats. After going through various options, we zeroed in on the concept of showing stacked up documents to represent medical billing. We then worked on the identity creation centred around the concept.
Concept Derivation
Revelation
We have used Red and Blue, two striking colours that can make the logo highly visible and memorable. We have used small rectangular squares in increasing proportion to reflect stacked up documents (medical bills). We have placed 'X' in AnnexMed creatively and used red and blue colours interchangeably.
Iconic Logo
Position
Having created a strikingly different identity, we were entrusted with the responsibility of developing their website, corporate brochure and a promotional flyer for the client.
Corporate Identity
ID Card
Brochure
Business Proposal
Exhilaration
It turned out to be a delightful project for us and the client.
"Easton Media radiates professionalism and ensure perfect communication at all times. We hope to do lot of business with Easton Media in future."
John Birtto
President
Vivid Depiction of an Executive Chauffeuring Service Provider with a Striking Identity
Beecabs offers premium and luxury cars on rentals. They provide executive chauffeuring and concierge services to elite customers. The company also has tie-up with travel desks of several 5-star hotels. They wanted to have a big bang launch and came to us for a total branding solutions. The brief was very clear. Client wanted a simple logo, easy to read and recall.
Ideation
As client was very keen on having a simple logo, we wanted to create a distinctive colour combination to the lettering to make it visible, yet stay pleasant on the eyes of customer. As they might plan for promotions in airport, railway stations and other important places, we were keen to create a logo that can be used in any surface and at any location comfortably. After thorough brainstorming, we decided to go with Blue Red combination and used 'Red' for letters 'Bee' and Blue for letters 'Cabs'.
Concept Derivation
Revelation
We zeroed in on a suitable font, that is trendy, soft and yet legible. To indicate that Beecab's service is only for the elite customers, we had used a tiny arrow like design element on top of letter 'b' in cabs. This design element also will evoke interest and will make customers take a second look at it. Customers also liked the idea and they felt it packs the necessary punch in their logo.
Typographical Logo
Position
Having created a simple yet striking identity, we were entrusted with the responsibility of developing all required collaterals for the launch. We created the corporate identity, brochure, Email signature design, Rate card, user interface for the website, motion graphics presentation and promotional ad mailers for the client.
Corporate Identity
Brochure
Ad Mail
Ad Mail
Rate Card
Motion Graphics
Webiste
Exhilaration
It turned out to be a delightful project for us and the client.
"At the outset I would like to appreciate the creative work and co-operation of your team members. My Wishes for you to grow to big heights."
Kumaresan Vadivelu
CEO
Shaped the identity of an IT solutions start-up
DP Direct Solutions is an IT Solutions provider focused on manufacturing sector. The company provides 360 degree IT facility services for manufacturing and engineering services industries. DP Direct wanted to create a logo to give them a distinctive identity as they are operating in a competitive industry.
Ideation
We wanted to create a trendy and conceptual logo for DP Direct Solutions. We have decided to combine D and P and tried various options. Black being the preferred colour of the client, we stuck to it. We then worked on the identity creation based on the finalized concept.
Concept Derivation
Revelation
We have combined D and P and created a solid shape. We then used tiny dots emanating from it to give a digital feel to it. As IT solutions being the core offering of the company, the digital feel added authenticity and the whole unit looked elegant and colourful. The combination of Black, white and tiny square dots in various colours gave a distinctive and immediately recognizable identity to the company.
Iconic Logo
Position
Having created a remarkably different identity, we were entrusted with the responsibility of developing the company's stationery, website, brochure and leaflet.
Corporate Identity
Brochure
Board
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"We are extremely happy to see your quality work. Great. Things came up in an excellent way. "
Prakash
Director
Developed a conceptual identity for a parking solution company
Enspacia is a new company that is into multi-level parking solution business. Though the company has the technological backing of an Italian parking solution giant Park Piu, Enspacia was keen to have an identity that will give them a clear headway in the Indian market. In addition to their range of innovative parking solutions, Enspacia can also provide customized parking solutions. The brief was clear, the client wanted the logo to be simple and clearly define that they are into intelligent multi level parking solutions.
Ideation
We wanted to create a distinctive identity involving their core business activity, which is multi-level parking solutions. We brainstormed and zeroed in on the bold type and decided to use 'stack' effect on letter 'A' in the word ENSPACIA. We then worked on the identity creation based on the finalized concept.
Concept Derivation
Revelation
We used 'stack' effect in the letters 'A' in the word Enspacia and found that goes well with the concept. We have used yellow and black combination as it is usually the part of traffic symbols and zebra crossing. We placed black lettering against a yellow background to give a clear and highly recognizable identity. The contrast makes the name even more visible and memorable.
Typographical Logo
Position
Having created a remarkably different identity, we were entrusted with the responsibility of developing Enspacia's corporate collaterals.
Corporate Identity
Presentation Folder
Power Point Template
Exhilaration
It turned out to be a delightful project for us and the client.
"The design has come out well to my entire satisfaction. My thanks to all at Easton who were involved with the project and for giving shape to the idea and transforming it in striking print. There was perfect co-ordination from all those involved in the project. Overall a job superbly done."
Lakshmi Prabha
Partner
Played a role in the genesis and establishment of a New kids store
Kids & Buds is a new kids store which required a distinctive identity, an e-commerce website, promotional flyers. The client insisted on having a distinctive identity to carve a niche as they had to operate in a highly competitive environment.
Ideation
We were keen to create an out-of-the-box identity for Kids and Buds, yet it should be simple, easy to relate and can be reproduced across all promotional requirements. After going through various options, we zeroed in on using elephant in the logo, as invariably all children love elephants.
Concept Derivation
Revelation
Further, we found that none of the kids logo had elephant in it. We drew an elephant carrying shopping bags with two kids on her back. The whole unit looked very interesting and positive. Client was ecstatic looking at the logo and typo style that matches with the kids store concept. It turned out to be a very unique and interesting identity.
Iconic Logo
Position
Having created a strikingly different identity, we were entrusted with the responsibility of developing all required creatives for the store launch. We handled the photo shoot, built an e-commerce website and then developed a promotional flyer for the client.
Corporate Identity
Photo Shoot
Flyer
Flyer
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"It was so nice to work with Easton Media. They were thorough professionals and handled our project fantastically."
Harish Sadasivan
Managing Director
Developed a distinctive identity for an Intellectual Property Protection Company
Le Intelligensia is an Intellectual Property protection company. The company also provides copyright protection, cyber law consulting, company formation and other legal services required for the businesses. The client insisted on having a distinctive identity to carve a niche and also to represent the depth of knowledge and their expertise in the field.
Ideation
Logo being an important aspect of Intellectual property of any company, we wanted to do an outstanding logo for the company that protects intellectual property. We were keen to create a strong, convincing logo, yet it should be simple, easy to relate and can be reproduced across all promotional requirements. We brainstormed and came out with the concept of showing a lens creatively placed over line of text, to indicate close scrutiny of document. We then worked on the identity creation based on the concept and came out with an interesting logo.
Concept Derivation
Revelation
We created a grey outer circle followed by a blue inner circle and then orange line. The circles are created in such a way that they resemble a 'lens'. The first outer ring in grey indicates a robust structure, indicating protected area. The second blue inner circle is made in the shape of a lens and it is shown as going through the lines of text, to indicate scrutiny of documents, which is the core activity of the company. It turned out to be a very unique and interesting identity.
Iconic Logo
Position
Having created a powerful and different identity, we were entrusted with the responsibility of developing all required creatives including Corporate Identity, Invoice, Receipt, Email Signature, Presentation Folder, Power Point Templates, Ad Mailers and Website.
Corporate Identity
Presentation Folder
Stationaries
Power Point Template
Ad Mail
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"The final product is excellent, and the experience in getting to the deliverables is always pleasure."
Arivazhagan
Advocate
Depiction of an Authentic South Indian Flavour Straight and Simple
Nala is an exclusive brand for authentic South Indian Traditional ready-to-eat food. The company wants to create a distinctive identity as being a product that is prepared using traditional methods without any chemical additives and coloring agents. They also wanted us to create captivating packaging design to carve a niche for itself as they had to compete in a highly competitive ready-to-eat food powders market. To start with they wanted to launch curry masala powder, chilly powder, turmeric and coriander powders.,
Ideation
As the emphasis is on retaining traditional values and authentic taste, we brainstormed and arrived at creating a village silhouette to give that rustic feel and fresh feel to the product. We have created illustrations that can be easily related to village settings. We drew a typical village setting of a cow, farmer, cart, a woman carrying harvested bundle on her head, etc to present a perfect blend of traditional rural setting from where all types of grains are harvested.
Concept Derivation
Revelation
With illustrations of village setting silhouette completed, we then drew the Letter 'N' into the shape of an open hand stretched out, to give the feel of 'giving' with unconditional love. The combination of Nala typo and illustration looked very interesting. We used 'Red' backdrop to indicate the strong taste and authenticity. We then did the final touch up, and it turned out to be a very unique and interesting identity for Nala.
Iconic Logo
Position
Having created a dynamic identity, we were entrusted with the responsibility of developing all required collaterals for the product launch. We created the identity, base line in Tamil, package designs, product labels, brochure, sign board and banners for the client.
Corporate Identity
ArtWork
Brochure
Packaging Design
Packaging Design
Board Design
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"It is a wonderful experience working with Easton Media. I like their way of branding things, especially the logo they have designed for us was an awesome thing."
Arul Ponnusamy
CEO
Rebranded a leading engineering company to facilitate North American launch
Precision Equipments is a well known Indian Engineering Solutions Company known for their design and manufacturing of wide range of heat exchangers and other related products. The company wanted to start off a unit at North America and wanted to have a new identity to give a feel that it entirely belongs to North America. The reason being, organizations in North America have negative mindset about India and Indian company will be looked down as being in efficient, delay in delivery and lag in communication. So, we were given an opportunity to give a distinctive identity and everything about it should be in US standards.... the font, style, colouring and everything has to be outstanding and has to be in line with US Standard. We took up the challenge and went on to create a pleasing output.
Ideation
We brainstormed and decided to show their core expertise in their logo subtly. We wanted to show the cross section of a heat exchanger and use illustration to give an elegant feel. We zeroed in on special fonts and colours that are unique and appealing.
Concept Derivation
Revelation
We created a distinctive identity combining the letters P, C and Heat Exchanger, the product that the company is known for. We have illustrated the cross-section view of a heat exchanger and then placed it over the letter 'e' and in the top circular portion of P. We have used trendy font to give a different outlook and the subtle depiction of heat exchanger gave the identity a completely new look.
Iconic Logo
Position
Having created a powerful and different identity, we were entrusted with the responsibility of developing website, corporate brochure, Email Signature, Presentation Folder and Power Point Template.
Corporate Identity
Brochure
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"Am really pleased to tell that Easton is a magnificent company, they helped us to show our potential to our customers over our competitors in the best possible way. thanks for the great work."
Prabhu Bala
Director, Business Development
Rebranded a Popular Brand Gave a trendy look
TEAM is a well known brand in India. The brand has established presence in Water Purification, FMCG, Engineering and few other industries. Team specializes in the design and fabrication of Heat Exchangers, Pressure Vessels, Condensers, Reactor Columns and Custom built equipment catering to various industries in the Chemical, Petrochemical, Refineries, Fertilizer, and Nuclear Power. TEAM approached us for rebranding specially to use it in an international expo. The brief was clear. Retain the traditional logo and give it a modern touch as TEAM is a household name.
Ideation
We did brainstorm and finalized on the enhancement and giving a modern outlook to the renowned logo. We carried out a detailed study of the group's various businesses and finalized
Typographical Logo
Revelation
We retained their house colours of the logo and used the same fonts. We modified the style slightly to reflect TEAM's core ethos and brand promise. We created a typo based logo to give it a distinctive identity. To ensure the TEAM logo is properly used, we have created a logo manual and presented it to them.
Corporate Style Guide
Position
Having created a new identity, we were entrusted with the responsibility of developing stall design, standees, brochure, handouts for the exhibition for the engineering division of TEAM.
Corporate Identity
ID Card
Presentation Folder
Power Point Template
Stall Design
Exhilaration
Client was delighted with our identity design and logo manual. It turned out to be a delightful project for us too.
"From our project brief they produced designs that were just what we were looking. They were prompt with the work and provided excellent communications along with way."
Ratheesh
Vice President Strategy & Business Developement
Elegant Depiction Of App Testing Services Through A Distinctive Identity
Hurix, a digital content solutions provider added a feather to our cap by offering us an opportunity to develop the identity of a business vertical from the scratch. It is about developing and establishing their presence in the app testing services space. The vertical is new to us. But we loved the challenge.
Ideation
We brainstormed and arrived at a name 'GO TEST APP'. The client was delighted with the name as they felt the name is new and conveys the DNA of their core business. We then blocked the domain immediately to safeguard their online presence. We presented the tagline 'Be Sure. Grow More.' Which Hurix readily accepted as it conveys the core benefits of testing services in a nutshell.
Sound Waves
Logo Tag Line
Revelation
We intended to give shape to the name through a striking identity. We have used the popular metaphor 'tick' which is very closely associated with testing and approval. We combined the shape of a mobile phone and letter G to give a unique structure and placed the tick to create a strikingly new identity.
Mobile Apps Testing
Metaphor of Testing Result
Evolution of letter G
Concept implementation
Iconic Logo
Logo
Position
Having created the brand name, identity and baseline, we have developed their website, brochure and power point slides for the promotion of the company.
Brochure Cover Page
Brochure Inner Page
Website Home Page
Website Inner Page
Power Point Template
Power Point Template
Exhilaration
It is a totally delightful project for us and the client.
"We are very impressed with Easton's co-ordination and creativity."
Ravishankar
Senior Vice President - Operations & Delivery
ELEGANTLY PORTRAYAL OF TRADITIONAL VALUES YET APPEAL TO UPWARDLY MOBILE CUSTOMERS
This was a challenge thrown to us by Grand Sweets, one of the well known food chain based at Chennai offering traditional South Indian sweets, snacks, savouries, pickles and ready-to-cook items. The company was keen to launch its range of sweets and savouries in United States. But they had to overcome a bottleneck. They already had a fake 'Grand Sweets' brand available in United States. So, our client, the original Grand Sweets, wanted a logo that should reflect the traditional values that it stands for, yet appeal to youthful and affluent south Indian crowd in United States.
Ideation
We were keen to create a clutter breaking identity for Grand Sweets, We carried out a detailed study of company's offerings and understood that customers love the authentic and traditional taste of Grand Sweets.
Concept Derivation
Revelation
So, we worked on a simple logo and stuck to a simple style to reflect company's ethos and brand promise. We created a typo based logo using simple font to reflect the simplicity and authenticity of the company.
Emblem
Position
Having created an elegant and appealing identity, we were entrusted with the responsibility of developing packaging designs for 20+ ready-to-eat and ready-to-cook products.
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Label Design
Exhilaration
Client was delighted with our packaging designs and It turned out to be a delightful project for us too.
"Easton's Creative bent of mind and branding sense is awesome... I appreciate their commitment and passion. "
Rajarajan
Managing Partner
PRESENTED A FRESH LEASE OF LIFE TO A FISH MEAL AND FISH OIL MANUFACTURER WITH A CAPTIVATING IDENTITY
Yashaswi was the manufacturer of fish meat and fish oil. The company had great products and wanted to tap global market. The fish oil is also used in the manufacture of cattle and animal feeds because of its nutrition rich contents. The client wanted us to create a logo which can give them instant recognition and goodwill in the global fish meal and fish oil market. Their business is B2B and hence wanted to create a powerful identity and a corporate film depicting their quality processes.
Ideation
As the core business is fish meat and fish oil, we wanted to use the image of fish in the logo creatively to establish the instant connection. We have used blue and orange combination which can render instant appeal to the logo. We were keen to create a logo that can be used in any surface and at any location comfortably.
Concept Derivation
Revelation
After thorough brainstorming, we decided to go with Blue Orange combination and used the same colours for the letters too. We zeroed in on a suitable font, that is trendy, soft and yet legible. We have used illustration of a fish with folded bottom portion. We placed fish and fish meal inside a circle to get the symmetry right. The logo looked elegant and compact with a circular shape.
Iconic Logo
Iconic Logo
Position
Having created a simple yet striking identity, we were entrusted with the responsibility of developing their Logo, CI Design, ID card, Board Design, Flyer, Brochure Design, Website, Corporate film. The corporate film was made to help buyers understand the complete process mechanism adopted by the company and its quality focus. The video augured well for the company and it attracted many buyers when the video was aired in an international sea food expo.
corporate Identity
Id Card
Brochure
Flyer
Board
Stall Design
Website Home Page
Corporate Video
Exhilaration
Client loved our work and it turned out to be an exciting project for us and the client.
"We are very pleased with our new brand identity and the way Easton approach. It has been a great experience working with him always. "
Uday
Director
GAVE SHAPE TO THE DREAMS OF A 6-DECADE OLD RICE MERCHANT
Adyar Sakthi Traders is one of the leading rice merchants operating from Adyar, one of the posh localities of Chennai. They have been in the business for the past 3 generations. They wanted to create an identity to distinguish them in the market and to appeal to youthful customers. They also want to create branding for 3 rice variants.
Ideation
The brief was clear. The client wanted an identity that will appeal to youthful crowd, particularly to young IT professionals as their outlets are located closer to Chennai IT corridor. The logo should carry the supremacy and the longevity of the outlet (over 3 generations). As Rice being their main stay, we wanted to have 'paddy' as the main component of their logo. We also used green colour to signify the connection.
Concept Derivation
Revelation
We have designed the logo centered around 'paddy' crop. We have also created identity for three of their rice brands namely ANKIRA, EASAN AND SIRAGUGAL. Ankira is a premium rice brand and the logo is designed in such a way that appeals to the elite customers.
Typographical Logo
Position
Having created a satisfying identity for the store name and 3 sub brands, we were entrusted with the responsibility of developing the company's Logo, CI Design, Store Sign Board Design, Rice Bag Package Design for 3 sub brands.
corporate Identity
Board
Packaging Design
Packaging Design
Packaging Design
Exhilaration
It turned out to be a delightful project for us and the client.
"Your designs were exactly what we had always imagined - clear, clean, continuous, with a focus on stylistic elements. Thank you so much for your work on this project. "
Ratna Kumar
Head-Finance
PLAYED A ROLE IN THE GENESIS AND ESTABLISHMENT OF A MOBILE SERVICE OUTLET
Get New is a mobile service start-up. The company is ambitious about creating a chain of service stores across the Chennai city and thus was keen to have an appealing logo. They want the logo to look classy and appealing that it gets instantly recognized at the first look. Further, they want logo to help them break the clutter as mobile service is a highly fragmented and crowded market.
Ideation
We were keen to create an out-of-the-box identity for Get New, yet it should be simple After going through various options, we zeroed in on the concept that 'people love to show the new mobile'. We then worked on the identity creation centred around the concept.
Concept Derivation
Revelation
We wanted to use the emotional appeal that people always would like to showcase any new purchases and thus used an illustration of a hand holding a mobile in such a mobile is visible. It was a simple and interesting illustration. We then finalized the typographic style and gave made sure the logo looked good as a unit. It turned out to be a very unique and interesting identity.
Iconic Logo
Position
Having created a unique identity, we were entrusted with the responsibility of developing all required creatives for the store launch. We did stores identity, stationery, bill book design and a promotional flyer for the client.
corporate Identity
Flyer
Board
Job Card
Facebook Cover Page
Exhilaration
It turned out to be a delightful project for us and the client.
"We really appreciate, and expect to continue, to have a long-term relationship with Easton Media for years to come. "
Somasundaram
Technician
GAVE WINGS TO A NEW ENTITY IN HEALTHCARE MANAGEMENT CONSULTANTS
Hoscons came to us with a unique challenge. They are a team of healthcare experts with thorough expertise in managing hospitals. But the concept was completely new to India. Traditionally, hospitals are run by owners themselves in their own style. The concept of outsourcing is still in its infancy in India. Hence, Hoscons wanted us to create an international standard logo which should appeal to hospital owners. The client wanted the logo to reflect their expertise, class and captivating.
Ideation
We took the challenge and brainstormed. As this being a healthcare business, we carried out a detailed study of company's offerings and decided that the logo carried '+' to readily get associated with healthcare industry.
Concept Derivation
Revelation
We created a simple logo with one big 'Plus' and three smaller '+'s to indicate that Hoscons can handle all types of hospitals management from large multi-specialty ones to small hospitals and nursing homes. We used thin typos to give it an international look.
Typographical Logo
Position
Having created an elegant and appealing identity, we were entrusted with the responsibility of developing Logo, CI Design, ID card, Brochure, Vehicle Design and Website.
corporate Identity
Brochure
Id Card
Greetings Envelop
Website
Exhilaration
Client was delighted with our appealing logo and It turned out to be a delightful project for us too.
"It has been an absolute pleasure working with Easton and I would like to thank you for all your hard work. "
Weslie J. Prem Kumar
Director
CREATED A SPARKLING IDENTITY FOR A TRANSFORMER MANUFACTURER
Vishnu Electricals is a leading manufacturer of Transformers and electrical components. The company wanted to create an identity to break the clutter and to appeal to its target customers. They wanted a simple, yet very appealing identity.
Ideation
As the client is in electrical business, we wanted to use 'electrical spark' as a main component and use a rich turquoise colour to appeal to the target market. We then created a logo centered around these concepts and created a distinctive identity.
Concept Derivation
Revelation
We have combined letter 'V', the first letter of Vishnu Electricals and 'Electric Spark Symbol' to create a distinctive identity. We have used turquoise blue to give the identity a rich and engaging look. The typo Vishnu Electricals was placed on the right side of the logo unit in turquoise and grey combination. It turned out to be an appealing and quick to remember logo.
Iconic Logo
Position
Having created a sparkling identity for the company, we were offered an opportunity to develop company's Logo, CI Design, Trifold Brochure, Website Design.
corporate Identity
Brochure Cover Page
Brochure Inner Page
Board
website
Exhilaration
It turned out to be a delightful project for us and the client.
"I appreciated the timeliness of their service, professional ethics and the confidence for their final output. "
Karunanithy
Proprietor
GAVE A DISTINCTIVE IDENTITY TO A NEW CONCEPT FOOD CHAIN
Mr. and Mrs. Idly is a new concept food chain that offers best of idly, a most loved south Indian food. The owners of the food chain wanted us to create an interesting and attention grabbing identity as they had clear plans to launch more outlets across the country. We were excited to create a logo for an ambitious start up.
Ideation
We were keen to create an out-of-the-box identity for Mr and Mrs idly, yet it should be simple, easy to relate and can be reproduced across all promotional requirements. As Idly being one of the most loved food item, we wanted the logo to be vibrant, exciting and lovable. After going through various options, we zeroed in on the illustration concept showing a happy couple holding hot idlies. We then worked on the identity creation based on the above mentioned concept.
Concept Derivation
Revelation
We used the illustration to create a happy couple with chef hats with red apron holding hot idlies and dosa, which are most popular and most preferred south Indian delicacies. We have used a red circle and used bold and simple fonts to highlight the brand name Mr. & Mrs. Idly. It turned out to be a very unique and interesting identity.
Mascot
Emblem
Position
Having created a strikingly different identity, we were entrusted with the responsibility of developing all creatives for the store launch. We handled the photo shoot, built their website and then developed a promotional flyer for the client.
Brochure
Power Point Template
Animation
Website
Exhilaration
It turned out to be a delightful project for us and the client.
"I'll happily recommend your services and look forward to working with you again. "
vikash
Director
