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vinayaka mission branding - case study

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Symbolic and Strikingly Unusual Identity

That Reflects the Core Ethos

Vinanaya Mission, a renowned university offering multi stream education wanted to rebrand their Medical Sciences unit. They emphasized on having 'vinayaka' in a subtle way, as the university is being named after the elephant god. The brief was clear - they wanted visually appealing, meaningful and trendy logo usable across multiple printable formats including etching, mementoes etc.,

We have zeroed in on blue, yellow, red and orange. Then we combined 'trunk' of Lord Vinayaka, letter 'V' from Vinayaka Mission, glow of light to symbolize spirit of knowledge and dot signifies a human face and yellow swirl depicts the lifting of hands of a joyful person and the subtle representation of trunk to present a perfect logo unit. The new logo was a big hit and was unveiled during a major event at the university.

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